Harnessing the Power of Feedback Loops:
http://www.wired.com/magazine/2011/06/ff_feedbackloop/
Wired Magazine June 2011
This article discusses how the brain processes data and learning occurs courtesy of the brain’s reward circuit. There is another interesting article in this issue by Dan Airely, the author of Predictably Irrational. It explains how inherent weaknesses in human decision making are exploited by major marketing companies like Apple, Facebook, Amazon and others…
Happy reading!
The Spiritual Experience 
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July 30, 2011 at 11:09 pm
Wendy Call
This is such a fascinating article — with such wide-ranging applications. Thanks for sharing it!